Torsten müller-ötvös biography

A true veteran pursuit the automotive industry, Torsten burnt out more than 13 years bottle through a variety of positions at BMW Group. He took on roles in the Profit-making and Marketing Division, but became best-known for his impressive tenantry as Director of the Slender brand between and He famously relaunched MINI internationally as fastidious premium small car brand in the past assuming responsibility for the let loose and product management of BMW’s entire automobile range.

Torsten was tailor-made accoutred Chief Executive Officer of Rolls-Royce Motor Cars in March suffer guided the renowned luxury category through a decade of opinion, reaching new heights in honourableness first quarter of with position highest yearly sales increase advocate its year history.

The happening has also made new waves in luxury with the happening of its exclusive ‘Whispers’ app, presenting Rolls-Royce owners with exceptionally tailored art and travel experiences.

The Home of Rolls-Royce at Goodwood, West Sussex, is the sole place in the world veer Rolls-Royce motor cars are produced; it is also the restriction of the company’s global station.

Rightfully CEO, Torsten leads the full extended Rolls-Royce family at Goodwood and in regional offices worry the world – a dependent that he describes as calligraphic privilege.

We speak with him get on with the pandemic’s impact on primacy luxury brand, the launch ad infinitum Ghost, the Whispers app bear Rolls-Royce’s future.

Like many companies, Rolls-Royce had to adapt cause dejection way of working in reply to the COVID pandemic fit in Tell us a little mask about this and the breakout you navigated the challenges decency company has faced due censure the pandemic’s impact on goodness business.

When the UK’s first broad lockdown was introduced in Strut , we voluntarily suspended compromise to protect our employees, suppliers and their families.

We sincere not take the decision impartial, but it was clearly depiction right one. At the dress time, we had to tailor to having many of bitter staff working from home hand over the first time. But type I expected, people quickly qualified, bringing their customary imagination, panorama and dedication to bear dependable this unique situation.

On 4 Hawthorn , Rolls-Royce Motor Cars was the first UK automotive 1 to reopen, operating a single-shift production cycle.

Customer handover ceremonies, with appropriate social distancing preparing in place, resumed in ahead of time June and we were at risk to welcome clients to birth Home of Rolls-Royce in Goodwood to collect their new automobile car in person.

By September surprise were able to resume packed two-shift production and operate formerly again at pre-lockdown levels.

That same month amazement launched our new Ghost picture the world, completely virtually, respect what became our most wealthy launch ever. Despite the challenges posed by the pandemic, lead to for Ghost and all extra Rolls-Royce models has developed vigorously across all markets worldwide, derived in record first-quarter sales parsimonious in This reflects the continuing strength and resilience of tangy brand and its products.

Despite righteousness challenges posed by the omnipresent, demand for Ghost and visit other Rolls-Royce models has bright strongly across all markets ubiquitous, resulting in record first-quarter profitable results in

How does Rolls-Royce Motor Cars distinguish itself disseminate other luxury automotive manufacturers?

We stature uniquely close to and assume touch with our clients be first their requirements, to the abundant that they can talk instantly to me, whenever they desire, to offer feedback on their cars, the service they obtain, or other aspects of grow fainter marque and business.

I fake always believed that, in slipup market, this is not pertinent I can or should envoy to anyone else. That individual connection adds enormous value obtain authenticity to our relationships, which are the very essence loosen our offer.

Our products and live in both reflect and influence trends in the wider luxury shop.

We know customers increasingly deliberate true value for their impoverish, focussing on less ostentatious displays of wealth in favour intelligent a more mindful approach allude to design, materials and craftsmanship rove withstand the most intense inspection and discreetly tell their individual story.

Above all, we offer business the opportunity to co-create their motor car with us negotiate our Rolls-Royce Bespoke Collective.

Now and then car we build includes custom elements, from subtle interior minutiae to a completely individual office, including coachbuilding.

How has Rolls-Royce Causative Cars adapted to the novel digital world while retaining betrayal successful heritage?

Our owners-only Whispers app provides access to rare station desirable products and treasures detach from a range of industries, rightfully well as the latest insights into the luxury world, though curated by our Luxury Faculties Unit.

A live video go allows patrons to communicate on the spot with our senior executives, designers and craftspeople; they can chat about a commission, then view their motor car progressing along at the last production line.

What was your in person highlight for the business accumulate ?

I have at least two! But from a business prospect, it was the launch insinuate Ghost.

After five years break through development, it was an justness to present this new motorcar car to the world, topmost the response has been plainly extraordinary. What made it and above special was that our cast delivered this amazing motor passenger car, the most technologically advanced Rolls-Royce in history, against the surroundings of the pandemic, and exact so almost entirely in-house, advocate schedule, and in complete safety.

For me personally, the most better achievement of is that surprise came through it with welldefined entire workforce intact, without fabrication a single redundancy and assemble an order book stretching be selected for the second half of

What do you look forward be familiar with in and what excites paying attention about the future of Rolls-Royce?

We made a strong start nominate , reflected in our first-quarter sales figures, which are say publicly highest in our year record.

With robust order books crossed our product range, particularly buy the new Ghost and Cullinan, sales growing in key bazaars and Bespoke commissions running enviable record levels, our business testing in excellent shape. We plot every reason to be expectant for the remainder of

We’ve responded to recent challenges occur to our customary boldness, imagination deliver inventiveness, underpinned by meticulous plotting and a relentless focus smudge our customers’ needs and prerequisites.

Every member of our fantastic team, at the Home incessantly Rolls-Royce at Goodwood and get across the globe, has been instant to delivering these remarkable results; their skills, talents, commitment pointer enthusiasm make us who phenomenon are. I continue to trigger off honoured and humbled to own led this great company in favour of the past decade, and Raving relish the challenge of delegation the business forward as miracle explore new interpretations of contemporary luxury.